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Darling Little Loves
Location
South Africa
Date
2021
Role
Designer
Project type
Logo Design, Brand Illustration, Stationery Mockup
Tools
Illustrator, Photoshop
In 2021, I was commissioned to design a logo for Darling Little Loves, a baby goods brand started by a momtrepreneur launching her first product range. She wanted something soft, playful and sweet—something that felt handmade, heartfelt and would appeal to new parents.
I illustrated a custom baby graphic with florals and foliage that strikes the perfect balance between cute and stylish. The hand-lettered logotype adds a personal, boutique-style touch, making it ideal for packaging inserts, thank-you notes and other brand stationery.
The final logo was delivered in full colour, as well as alternate formats for flexible use across print and digital platforms. I also created a stationery mockup to demonstrate how the branding could work in packaging or gift cards.
The result is a gentle, welcoming brand identity that reflects the care and warmth behind the products themselves—perfect for a business built with love.
