Healthy Hounds

Healthy Hounds makes nutritious, homemade meals for dogs using real ingredients – no preservatives, no additives, just clean, wholesome food for happy hounds. The brand needed an identity that felt both playful and premium, appealing to pet owners who treat their dogs like family.

I designed a friendly, minimal logo built around a stylised dog face that subtly forms a bowl, tongue and smile – reflecting both joy and nourishment. The soft mint green palette feels fresh and natural, while the bold lines and pop of red bring warmth and character.

For the packaging, I kept things clean and appetising, using the logo as a hero element and designing a label that would stand out in a fridge or delivery box without looking overly commercial. The result: a brand that feels as wholesome as the meals it delivers.