Melissa Andrews

Melissa Andrews first contacted me in 2022 for a full brand package—logo, website and social media branding. At the time, she was offering general health coaching and wanted a look that felt warm, organic and approachable. I designed a handwritten-style logo paired with soft florals and a neutral, earthy palette. This original branding is reflected in the thicker brown font logo variations and printed mock-ups you see here.

In 2024, Melissa refined her niche and rebranded as a bridal wellness coach. We kept the handwritten feel for brand consistency but gave the overall identity a more minimalist, elegant look with a soft blush palette that better speaks to the bridal audience.

I updated her WordPress site accordingly, keeping the layout clean and simple to manage on a tight budget. Although Wix is our preferred platform (hers and mine), WordPress was the more cost-effective option at the time. I also created a Wix Studio concept site for her to migrate to when she's ready for the upgrade.

In addition to the rebrand, I created a signature-style logo, updated social media templates, and designed a downloadable lead magnet—The Ultimate Guide to Energy & Wellness Before Your Big Day—in both print and digital formats. This guide is offered on her website in exchange for email sign-ups and also handed out to in-person clients as part of her client onboarding process.