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Salsa Mexican Grill Meyersdal
Location
Gauteng, South Africa
Date
2020 - present
Role
Designer
Project type
Social Media Design, Poster Design, Flyer Design, Restaurant Branding, Event Collateral, Print Design, Campaign Graphics, Social Strategy Execution
When new owners took over Salsa Meyersdal in 2020, the restaurant’s social media presence was underwhelming despite being managed by well-known agencies and Famous Brands’ in-house team. I stepped in to rebrand their online presence and bring it in line with the energy and vibrancy of the in-restaurant experience.
Over the years, I have created a wide range of print and digital collateral for the restaurant, including:
• Social media posts for campaigns, events, specials, educational content, and seasonal promotions
• Print-ready flyers, menus, table toppers, A-frame signs, trailer boards, and vinyl banners
• Rebranded the restaurant’s digital presence, giving it a more engaging, fun and authentic Mexican look and feel
• Strategic post design that significantly improved engagement, following, and foot traffic during key events
• Illustrations of sugar skulls to decorate the walls
Although I no longer manage the accounts directly, I continue to work with Salsa on an ad hoc basis, supplying them with print and digital material as needed.
NOTE: These accounts are managed by a combination of the owner and Famous Brands social media team, so while I continue to contribute design work, not all content posted was created by me.
